Consumer Choce

The Consumer Choice Prize, a distinctive category of the European Cosmetic Prize, celebrates exceptional achievements in meeting and exceeding consumer expectations in cosmetic products. Each year’s winners demonstrate remarkable success in combining scientific innovation with superior user experience, setting new standards for product satisfaction and effectiveness. The prize recognizes products that have achieved outstanding consumer feedback across multiple criteria, including efficacy, sensory appeal, ease of use, and overall value proposition. Winners are selected based on comprehensive consumer studies, involving diverse participant groups, extensive usage periods, and detailed satisfaction metrics. Through the years, winning products have ranged from revolutionary skincare formulations to transformative hair care solutions and innovative body treatments, each delivering exceptional results while providing an exemplary user experience. These successful products have not only met immediate consumer needs but have also anticipated future demands, combining sophisticated technology with delightful textures, pleasant sensory attributes, and demonstrated effectiveness in real-world conditions.